Anthropic’s AI Can Control Your Mouse

🗞️ The News You Can’t Miss This Week

🍎 What’s Jony Ive Cooking Up Now?
The iconic designer behind Apple’s most iconic products, is hinting at something revolutionary in the pipeline with his company, LoveFrom. While details are hush-hush, we can be certain there will be “reimagining” aplenty in the launch video voice over.

Read More (NY Times)

🤖 Let’s Give The Computers Control of The Computers 👍️ 
Anthropic’s new AI feature allows it to control a user’s mouse cursor and keyboard, opening and using apps raising excitement and just a few eyebrows. While it promises to enhance productivity, there are concerns about privacy and potential Judgement Day dawning.

Read More (Ars Technica)

🖌️ Keep The Blemishes - Apple Is Taking On Fantasy Photos
Apple’s Craig Federighi expressed concerns over AI’s increasing capability to transform genuine photos into unrealistic scenes. The tech giant is exploring ways to ensure their devices protect the authenticity of images as AI tools become increasingly sophisticated.

Read More (The Verge)

🔈️ You’re Not Children: Spotify Backs ‘Grown Ups’ To Work Remotely
Spotify’s HR head doubled down on the company’s pro-remote work stance, emphasising respect and flexibility for remote employees. The statement comes amidst ongoing debates over productivity and autonomy in a flexible work environment.

Read More (Yahoo Finance)

🤌  Choice Marketing Finds This Week

♻️ Reviving the Classics: How to Make Old Icons New Again
A guide on breathing new life into classic brands, demonstrating strategies to keep heritage brands fresh without losing their essence. A must-read for brand strategists aiming to connect tradition with modernity.

Read More (Strat-Labs)

👀 How To Boost Your Brand’s Perceived Value Without Spending a Dime
Discover how subtle shifts in branding and perception can skyrocket perceived value, even if the product remains unchanged. Master the art of creating value through positioning and storytelling.

Read More (Frontera Brands)

⚖️ Minor Adjustments, Major Payoffs: The Secret to Conversion Success
This guide focuses on leveraging small but impactful changes that can give you a competitive edge in conversion rates. A step-by-step approach to optimizing your marketing efforts for maximum ROI.

Read More (Conversion Rate Experts)

📩 The Most Important Email We’re All Ignoring
Learn about the one email every marketer needs in their arsenal and how it can make or break your campaigns. A crucial read for anyone serious about email marketing.

Read More (Retention Blog)

🔗 LinkedIn’s MVPs This Week

📊 No, It’s Not An Insight
Mark Pollard questions the obsession with calling every data point an insight. He challenges marketers to go beyond surface-level metrics and find real meaning in the numbers. A must-read for anyone tired of empty data talk.

Read More (LinkedIn)

🙈 The Big Dilemma Plaguing Advertising Today
Tom Goodwin unpacks the fundamental issues in today’s advertising landscape, focusing on the challenges of delivering value in a cluttered digital world. His perspective offers a fresh take on an age-old industry debate.

Read More (LinkedIn)

🪧 Building a Brand Model That Works in 2024 and Beyond
Paul Lewis breaks down the essentials of building a strong brand model, providing insights into the critical elements that drive success in branding. Ideal for marketers looking to strengthen their brand foundations.

Read More (LinkedIn)

Thanks for climbing this week,

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