TikTok Tug-of-War: Why Frank McCourt Wants In

🗞️ The News You Can’t Miss This Week

📱TikTok Tug-of-War: What’s Driving McCourt’s Obsession?
The ongoing saga of TikTok ownership heats up as Frank McCourt expresses renewed interest in acquiring the platform if a forced sale happens. The question isn’t just “who will own TikTok,” but how this might reshape social media’s global power dynamics.

» Read More (Yahoo News)

🔍️ What the World Googled Most in 2024 📆 
From AI debates to surprising snack trends, Google’s annual report unveils the year's most-searched topics, offering marketers a snapshot of what caught the world’s attention.

» Read More (Google Blog)

📺 The Living Room Revolution: YouTube’s Rise on TV
YouTube usage on smart TVs has gone bonkers in the last 36 months, redefining the “living room experience.” For marketers, this is your cue to re-think what we mean by TV and screen strategies.

» Read More (The Verge)

🤌  Choice Marketing Finds This Week

🎨 Why Joyful Work Creates Pricier Products
Research shows that customers are willing to pay a premium for products made by creators who enjoy their work. Time to flex those happy vibes in your branding.

» Read More (AMA)

🚀 How to Crush Your First 90 Days as a Product Marketer
Starting strong as a product marketing manager is half the battle. This guide breaks down actionable goals for your first three months, and set up success for the next 3 years.

» Read More (Olivine Marketing)

🔗 LinkedIn’s MVPs This Week

🤔 Are Too Many ‘Strategies’ Killing Your Business?
Andrew Constable breaks down why strategy overload can backfire and offers practical tips to keep things focused.

» LinkedIn (Read More)

💡 How Timing Shapes the Success of New Ideas
Tom Goodwin discusses how finding the right moment can make or break your innovative ideas, offering insights into the art of timing.

» LinkedIn (Read More)

🛠️ Top Tools Every Strategist Needs Now
Julian Cole shares his favourite tools and frameworks to help strategists thrive, from branding templates to killer analytics platforms.

» LinkedIn (Read More)

Thanks for climbing this week,

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