Volkswagen Just Made Dads The World Over Happy

🗞️ The News You Can’t Miss This Week

🚗 Volkswagen’s AI App Boost Makes Dads Across The World Giddy
Volkswagen has teamed up with Google to integrate generative AI into its MyVW app, enhancing the overall user experience. This move allows users to have a conversation withe the app about anything contained within the user manual. Dad’s dream: knowing everything in the manual, without ever having to open it.

Read More (CX Dive)

🦍 Beastly Sized Digital Ad Budgets - Growing or Shrinking?
Q3 2024 is shaping up to be an interesting time for ad spenders. While budgets are climbing, the question remains: how are they being spent differently? Digital is still the 400 pound gorilla in the room, and in some verticals that gorilla is growing.

Read More (eMarketer)

🎬 How Movie Night Is Making A Come-back And Driving Consumer Experience
A new report highlights how consumers’ purchase intent increases after a visit to the cinema. The findings show that a feel-good movie experience directly correlates with their willingness to spend. Cinema advertising for the come-back?

Read More (Marketing Brew)

🤌  Choice Marketing Finds This Week

🍟 $2 Billion in Sales Through Screens—McDonald’s Genius Move
McDonald’s bet on self-serve kiosks paid off—big time. This case study breaks down the psychological tactics behind these $2 billion machines, and why convenience and control are key drivers of their success.

Read More (Growth Design)

🙅 Is Your Cancellation Flow Costing You
Your cancellation flow could be losing you more customers than you realize. This guide helps you optimize your process and retain more customers on the brink of leaving.

Read More (YouTube)

🔓️ Unlocking Hidden Demand: Buying Triggers You Didn’t Know About
Learn how to tap into non-obvious demand by recognizing and leveraging subtle buying triggers. This guide will show you how to create growth from unexpected places.

Read More (Frontera Brands)

☠️ How Ritson Missed the Mark on Liquid Death
Mark Ritson’s take on Liquid Death’s marketing strategy might be controversial (as usual), but here’s why it’s wrong. Dive into the rebellious and rule-breaking marketing genius that’s making Liquid Death a standout brand.

Read More (Strat-Labs)

🔗 LinkedIn’s MVPs This Week

💬 The Case For Investing In Brand: A Conversation
Preston R. argues in favor of heavy brand investment, especially during uncertain times, emphasizing how brand value leads to long-term business success.

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📉 You’re Measuring the Wrong Things: Fix Your KPIs
Tom Goodwin points out that most companies are measuring the wrong KPIs, leading to misaligned goals and lacklustre performance. It’s time to rethink what success looks like.

Read More (LinkedIn)

🪧 OOH Advertising: Simple Messages, Big Impact
Will Poskett champions simplicity in Out-Of-Home (OOH) advertising, explaining how concise, clear messaging resonates with audiences better than overcomplicated campaigns.

Read More (LinkedIn)

Thanks for climbing this week,

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