Sunday Brunch Wrap - 19th May 2024

👋 Hello fellow Ladderers!

Another express “wrap up” edition this week, however I wanted to ask a small favour if you’re a regular reader of The Ladder.

I’m considering making a premium version of The Ladder and wondered if you would give me your thoughts via a really quick survey?

This survey is critical in helping me understand what is most valuable to you and how I might kick this thing into action.

1,000 thank you’s for your support 🙏 

If you missed last week’s deep dive into BJ Fogg’s Behavioural Model and how you can integrate this across your product and marketing, you can catch-up here ⏪

I hope you enjoy.

Johnny used to work on the docks,

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🗞️ All The News That’s Fit To Click

• Google just created a version of its search engine free of all the extra junk it has added over the past decade.

• Strava is using AI to weed out those leaderboard cheats, and a whole host of other features. Hopefully WordsWithFriends figures this out soon.

• As if Prime Video couldn’t get less premium, Amazon are now injecting shoppable ads into the middle of the shows you’ve already paid for twice.

• Attention “Amazoom”: How to put SEO to work when your brand name closely resembles a competitors.

• When the Wizard of Algo (Instagram’s Adam Mosseri) speaks, you should listen - Here he shares his views on everything from payments to AI engagement.

• It’s not just you, marketing budgets (as a share of revenue) drop to record lows.

• Reorganised and personalised - but is that better for the world’s information tollbooth Google?

🔗 The Best of The LinkMachIne

• Stop chasing invisible and inaccurate attribution and get selling with zero-click content.

• The 10 questions you need to ask to truly understand your customers and category, and build a brand that ‘clicks’.

• The CRITICAL difference between an Art Director and a Designer from Sir John Hegarty.

• The three buckets of research you should fill to ensure you always have the creative fuel you need for your brand.

• Because I can. The future divergence and then convergence of business and consumer AI.

🧰 Tools Glorious Tools

• Reap: Turns long videos into short clips ready to share across your socials in seconds.

• UserCall: lets you talk to hundreds of users instantly with the help of AI.

• Guidejar: Create interactive product demos and step by step guides effortlessly.

• Explain That Stuff: Hundreds of scientific concepts explained in a way that’s easy-to-understand and concise.

• BreakOutClips: Create attention-grabbing 3D video ads that literally pop off your screen in seconds.

🙋 If You Got A Problem, Yo I’ll Solve It

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸