Sunday Brunch Wrap - 19th May 2024

😰 Marketing Budgets Are Tanking and AI Is Finding Strava Cheats 🏃🏻‍♂️

👋 Hello fellow Ladderers!

Another express “wrap up” edition this week, however I wanted to ask a small favour if you’re a regular reader of The Ladder.

I’m considering making a premium version of The Ladder and wondered if you would give me your thoughts via a really quick survey?

This survey is critical in helping me understand what is most valuable to you and how I might kick this thing into action.

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If you missed last week’s deep dive into BJ Fogg’s Behavioural Model and how you can integrate this across your product and marketing, you can catch-up here

I hope you enjoy.

Johnny used to work on the docks,

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Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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