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- Sunday Brunch Wrap - 28th July 2024
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👋 Hello fellow Ladderers!
Welcome to your express Sunday Wrap, this week:
The Entire Digital Marketing World Breathes a Sigh of Relief, Then Gets Angry With Google
Heinz, Heineken and Jack In The Box Level-Up Brand Integration With Deadpool vs. Wolverine
Amazon Is Building a Sports Media Empire
If you missed last week’s cheat-codes to billion dollar insights via guerrilla focus groups, you can catch-up here ⏪
Content collaboration has never been this easy
Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.
And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.
Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.
Because we love organized content. And so do you. More time, more clients.
🗞️ The News You Missed This Week
🍪 Well, Well, Well - Cookies Are Safe, For Now. So Whats Next? (CXdive)
🏆️ How Do You Compare? The Six Signs of a Successful CXO (MITsloan)
🐺 Heinz, Heineken and Jack In The Box Level-Up Brand Integration With Deadpool vs. Wolverine (MarketingDive)
🪧 Walmart Has Opened Up Ad Space To Any Brand (quartz)
🔎 OpenAI Has Google and Perplexity In Its Sights With New SearchGPT (theverge)
🤳 Micro-Influencer Rates Jump 20% Year Over Year (digiday)
🏈 Sports Media Is The Latest Empire Being Stacked At Amazon - Whats Next? (WashingtonPost)
🔗 LinkedIn’s MVPs This Week
🧑💻 There’s Only One Product Manager and No HR At Telegram (link)
🔗 You’re Rapidly Moving To A Zero Click, Attribution-less World: Here’s What To Do About It (link)
📈 The Illusion of Marketing Qualified Leads and How To Get Free of Them (link)
🫡 The Difference Between Brand Awareness and Mental Availability (link)
🧰 Never Enough Tools
📖 TidyRead - Automatically Curate and Summarise Your Feeds Into A Clean And Concise Digest
🧱 AirTableCoBuilder - Use AI To Create AirTable Apps In Seconds
🤑 AdsMoss - Top TikTok Ad Spy Tool For Trends & Revenue Growth
🤖 NeuronsAI - Get Instant Ad Feedback For Performance Optimized Advertising
Thanks for climbing this week,
PS. When you’re ready here’s how I can help you:
Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.
Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
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