Sunday Brunch Wrap - 5th May 2024

👋 Hello fellow Ladderers!

This week I’ve been travelling quite a bit, so I’m looking to introduce (when the schedule requires) a stripped-back, “wrap-up” style of edition that includes a simple selection of the finest news, links and updates from around the marketing web.

It’s not always easy finding the time to bang out a 2,000 word deep-dive on a weekly basis (especially as a one man band!). That being said I’ve still pulled together what I think are some humdinger articles and links for you to enjoy.

If you missed last week’s book summary of Jeff Bezos “Invent and Wander”, you can catch-up here ⏪

I hope you enjoy.

At first I was afraid, I was petrified,

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🗞️ Read it, Click It, Scroll It, Work It

• Can Roku put the pieces back together of a shattered TV landscape? They seem to think so 📺️ 

• The looooooong kiss goodbye - Google delays cookie depreciation, again 🍪 

• It’s not just Gavin in payroll, deepfake detection is getting better via diversity training too 🙃 

• Are these numbers even good? Check out the 2024 Influencer Marketing Benchmark Report 🤳 

• OK, so TikTok is banned - what the heck happens now? 🙅 

• The rise of NostalgiaBait, the latest content trend to take over podcasts 🎙️ 

• The Humane Pin, gets a proper humbling from YT’s biggest tech reviewer 📍

• Nope, not even Meta’s new AI Chatbot knows how to turn off Meta’s new AI Chatbot 🤖 

• IG algorithm update to prioritise emerging and trending content creators (no not your friends) 📵 

• Elon’s got a new problem - LinkedIn. And it might not work out well for anyone 🐦️ 

🔗 LinkedIn Love

• How United Airlines won the business market with secretaries and roses 🌹 

• The secret “Signalling” strategy of Who Gives A Crap 🧻 

• How a 3-person team puts out more content every day than most $100MM companies put out in a month ♻️ 

• Is the “Holy Grail” of Segment, Target, Position really dead? 😵 

🧰 Get These Tools Into Your Belt

• KickOffLabs: Launch powerful viral referral campaigns in minutes, hoovering up email leads for your business 🤯 

• ReaderMode: Distraction free online articles reader, killing off pop-ups, banners and more, so you can enjoy the internet again 📰 

• TrueNorth: Goal-based growth OS for marketing teams to come together and hit their targets with 📈 

• Repurpose.io: Shoot once, repurpose automatically across social platforms ♻️ 

🙋 If You Got A Problem, Yo I’ll Solve It

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸