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Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

👋 Welcome fellow Ladderers!

This week, Australia takes an axe to social media’s favourite users, and why TikTok is driving you nuts as a marketer. Expect the usual suspects: the latest news, tools that’ll blow your bosses hair back, and some tactical how-to’s you won’t regret bookmarking. Let’s dive in —this is your excuse to procrastinate productively

If you missed last week’s wrap, you can catch-up here.

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🗞️ The News You Can’t Miss This Week

🐦 Bluesky Hits 9 Million Users as Brazil Bans X
Bluesky, the decentralized social media platform, has reached 9 million users. The growth surge follows a ban on X (formerly Twitter) in Brazil over Musk's refusal to block misinformation accounts. With its invite-only model, Bluesky has quickly become a favourite among early adopters.
READ MORE (Mashable)

🚫 Australia Pushes for Social Media Ban for Under-16s
Australia plans to ban children under 16 from joining social media without parental consent. New legislation will require age verification, aiming to protect young users from online harm.
READ MORE (The Guardian)

📱 Social Media Beats TV as the UK’s Most Popular News Source
Ofcom reports that social media has overtaken TV as the leading source of news for UK residents. Younger audiences are ditching traditional media in favour of platforms like TikTok and Instagram for news updates. Good news?
READ MORE (TechCrunch)

💸 Europe Fines Apple & Google Amid Antitrust Scrutiny
Apple and Google face fresh antitrust fines from the European Commission. This latest round of penalties targets tax practices and alleged monopolistic behavior, with additional privacy concerns also in play.
READ MORE (CNN)

🎯 80% of TikTok Brand Videos Fail to Capture Attention
A study reveals that 8 out of 10 TikTok videos created by brands fail to engage users, with the majority missing the mark on creativity and attention-grabbing techniques.
READ MORE (Search Engine Journal)

🤌  Choice Marketing Finds This Week

✍️ Slick Copywriting Formulas for Every Scenario
This guide breaks down top copywriting formulas, from the AIDA model to the Four U’s, helping you craft high-performing content for every situation.
READ MORE (Reads to Leads)

🔄 The Subscription Value Loop: Retention Framework
Lenny Rachitsky shares his “Subscription Value Loop,” a framework designed to help SaaS businesses create long-term customer value and retention through product loops.
READ MORE (Lenny’s Newsletter)

💥 5 UGC Hooks You Should Be Using
A look at five proven hooks to make user-generated content (UGC) pop on social media and improve engagement metrics.
READ MORE (Marketing Examined)

📝 How a Single Tweet Drove Viral Growth—Nathan Barry's Story
Nathan Barry outlines how one simple tweet led to a viral content moment and sparked meaningful conversations.
READ MORE (Twitter)

🔗 LinkedIn’s MVPs This Week

🎯 SaaSy Content That Converts
Pia Mikhael shares her strategies for developing high-performing content in the ecommerce and SaaS spaces.
READ MORE (LinkedIn)

🚀 Scaling Growth the Smart Way
Elena Verna lands some killer insights on how sustainable growth strategies can outperform the typical high-growth-at-all-costs approach.
READ MORE (LinkedIn)

💡 Why Great Ads Are Like Terrible Jokes
David Fallarme breaks down the psychology of advertising, explaining why memorable (even bad) ads tend to win consumer attention.
READ MORE (LinkedIn)

🧰 Tools For Your Workshop

  • 🗣️ SupaSend: "note-to-self" app to capture & send your ideas, notes or thoughts to your second brain apps seamlessly

  • 🎨 Blush: Easily create and customize stunning illustrations with collections made by artists across the globe

  • 🧠 Syncly: Surface hidden pains from across your customer journey, effortlessly.

Thanks for climbing this week,

PS. When you’re ready here’s how I can help you:

  1. Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.

  2. Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.

🙋 Got a Question? I Might Just Have Some Answers.

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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