Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

🗞️ The News You Can’t Miss This Week

💀Liquid Death Launches the Coolest Casket Ever

Our friends over at Liquid Death, the company that’s made hydration hardcore, just dropped an eye-popping collaboration with YETI: a casket cooler. Yes, you heard that right. Designed to hold 85 cans of their “murder your thirst” water, this $250K limited edition deathbed/cooler is peak branding madness.

READ MORE (AdWeek)

NEWS QUICK HITS:

🤑 Canva’s 300% Price Hike is Giving Us Wallet Burn

Prepare your finance teams—Canva is cranking up their subscription prices by 300%! The steep jump comes with an excuse around AI-powered features. Ah the old bait and switch. Dang.

READ MORE (TheVerge)

🤖 Is Web Crawling For Training Data Is Causing A Quality Shortage

Web crawling is the stable go-to for AI companies looking to train their models, but as smart companies wise-up to this they’re actively blocking crawlers which ironically forcing AI to train on crummy data. Making AI kinda dumb.

READ MORE (Spectrum)

📱 Are Attention Spans Actually Growing? TikTok and YouTube Say Yes

Contrary to popular belief, attention spans may not be shrinking—at least not for video content. A recent study shows that consumers are spending more time on TikTok and YouTube than before. Maybe there’s hope for us after all!

READ MORE (AdAge)

🤌  Choice Marketing Finds This Week

🎯 Targeting Has Changed… Again!
Jon Loomer breaks down how Facebook Ads targeting is evolving and what marketers need to know to stay ahead of the curve. Adapt or get left behind.

READ MORE (JonLoomer)

🚨 Unspoken Product Frustrations Could Ruin You
Product management getting sluggish? Your silent-but-deadly product issues may be the ones driving customers away. How to spot and fix them before it's too late.

READ MORE (GetDecipher)

📊 Get Your Budget By Knowing Your Numbers
Marketing is more than creativity; it’s a numbers game. Get your data in line to make sure your gut instincts are backed by facts. A deep dive into why KPIs matter for everything from forming strategy to landing your budget.

READ MORE (MarketingChronicals)

🔗 LinkedIn’s MVPs This Week

📈 First Effectiveness, Then Efficiency

Robert Van Ossenbruggen drops some truth bombs on why effectiveness comes before efficiency in marketing. Think long-term if you want to avoid short-term burnout.
Read the post

🧠 Psychology in Sales: The Behaviour That Drives It All

Olly Ruff dishes on the importance of psychology and behavioral science in marketing. Because if you can’t hack the human brain, you’re missing half the game.
See more

📊 The Long and Short of It in Advertising

Phil Barden highlights why balancing short-term sales with long-term brand-building is the only way forward. Spoiler: Cutting corners won’t cut it.
Check it out here

🧰 Tools For Your Workshop

• 🔮 Nudge: Behavioral Science for Your Marketing Funnels

• 📝 Typed: Organize Your Creative Chaos

• 🧠 Recall: AI Memory in a Digital World

Thanks for climbing this week,

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