How To Avoid A PR Meltdown On Socials

🗞️ The News You Can’t Miss This Week

🖥️ Would We Call It “Xoom”?

Elon’s X is testing a video conferencing tool. Because audio was too easy 😉

Yep, you read that right. Not content with his own dumpster-fire “town-square”, Elon’s now got his sights set on the Zooms and Teams of the world.

X is rolling out a video conferencing feature, and while details are still sketchy, of course the time frames are even sketchier - what we do know is if his and Trump’s Audio Spaces was anything to go by: It’ll be fine 👍️ 

Why It Matters: If this takes off, X might just become a new kind of video streaming destination for brands.

READ MORE (TechCrunch)

NEWS QUICK HITS:

🛒 Lowe’s DEI Backtrack—What’s Up with That?

Lowe’s has decided to roll back some of its DEI (Diversity, Equity, Inclusion) efforts. PR disaster mode has been engaged, but the real fall-out remains to be seen. It’s clear the anti-DEI mob is mobilised at the moment.

READ MORE (NBCNews)

📺 Netflix’s Ad Journey: Still Buffeting the Waves

Despite being in the ad game for over a year, Netflix is struggling to get advertisers fully on board. Yes, they’re masters of the long game - but do shareholders have the patience?

READ MORE (DigiDay)

🧏 Your Crazy Uncle Was Right, They Are Listening In

Cox Media is all about "active listening" and they've got a pitch deck to prove it. They recently shared a feature of their new advertising platform which activates devices to snoop on consumers. Nothing at all to worry about here.

READ MORE (eMarketer)

🤌  Choice Marketing Finds This Week

🔒 No, I Don’t Want to Log In
An exploration of why forcing users to log in could be killing your conversions. Spoiler: Annoyed customers don't buy.

READ MORE (CustomerThink)

🔥 How to Not Burn Down Your Brand in a Social Media Crisis
Social media crisis management 101. Because nothing says “We’re fine!” like a well-timed apology tweet.

READ MORE (HootSuite)

📉 What Marketers Get Wrong About Social Media
A deep dive into the common mistakes marketers make on social media—hint: it’s not about how many memes you can post.

READ MORE (MarketingChronicals)

🔗 LinkedIn’s MVPs This Week

😁 Making Strategies Exciting—Again!
Alex M.H. Smith drops some knowledge bombs on how to make your strategies exciting. Because boring strategies get no budget love.

LINK (here)

🎨 Brands, Business, and a Touch of Surrealism
Sir John Hegarty gets into why this cereal brand might just have the weirdness you need.

LINK (here)

🎮️ PlayStation Don’t Play
Will Poskett talks about the strategy behind Sony juggernaut and how it smacked down Nintendo and those pesky Bros.

LINK (here)

🧰 Tools For Your Workshop

• 🔬 Mida.so - Free and Lightweight A/B Testing Tool for Websites

• 💬 TheySaid.io - Conversational AI User Surveys On Your Website

• 💣️ PaywallBuster - I Think You Know What This Does

Thanks for climbing this week,

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