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👋 Hello fellow Ladderers!
Another week, another tweak to our format. I hope you enjoy.
This week we have:
Would We Call It “Xoom”?
Netflix Is Dragging The Chain On Ad Revenue
How to Not Burn Down Your Brand in a Social Media Crisis
If you missed last week’s wrap, you can catch-up here ⏪
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🗞 The News You Can’t Miss This Week
🖥️ Would We Call It “Xoom”?
Elon’s X is testing a video conferencing tool. Because audio was too easy 😉
Yep, you read that right. Not content with his own dumpster-fire “town-square”, Elon’s now got his sights set on the Zooms and Teams of the world.
X is rolling out a video conferencing feature, and while details are still sketchy, of course the time frames are even sketchier - what we do know is if his and Trump’s Audio Spaces was anything to go by: It’ll be fine 👍
Why It Matters: If this takes off, X might just become a new kind of video streaming destination for brands.
NEWS QUICK HITS:
🛒 Lowe’s DEI Backtrack—What’s Up with That?
Lowe’s has decided to roll back some of its DEI (Diversity, Equity, Inclusion) efforts. PR disaster mode has been engaged, but the real fall-out remains to be seen. It’s clear the anti-DEI mob is mobilised at the moment.
📺 Netflix’s Ad Journey: Still Buffeting the Waves
Despite being in the ad game for over a year, Netflix is struggling to get advertisers fully on board. Yes, they’re masters of the long game - but do shareholders have the patience?
🧏 Your Crazy Uncle Was Right, They Are Listening In
Cox Media is all about "active listening" and they've got a pitch deck to prove it. They recently shared a feature of their new advertising platform which activates devices to snoop on consumers. Nothing at all to worry about here.
🤌 Choice Marketing Finds This Week
🔒 No, I Don’t Want to Log In
An exploration of why forcing users to log in could be killing your conversions. Spoiler: Annoyed customers don't buy.
🔥 How to Not Burn Down Your Brand in a Social Media Crisis
Social media crisis management 101. Because nothing says “We’re fine!” like a well-timed apology tweet.
📉 What Marketers Get Wrong About Social Media
A deep dive into the common mistakes marketers make on social media—hint: it’s not about how many memes you can post.
🔗 LinkedIn’s MVPs This Week
😁 Making Strategies Exciting—Again!
Alex M.H. Smith drops some knowledge bombs on how to make your strategies exciting. Because boring strategies get no budget love.
🎨 Brands, Business, and a Touch of Surrealism
Sir John Hegarty gets into why this cereal brand might just have the weirdness you need.
🎮 PlayStation Don’t Play
Will Poskett talks about the strategy behind Sony juggernaut and how it smacked down Nintendo and those pesky Bros.
🧰 Tools For Your Workshop
🔬 Mida.so - Free and Lightweight A/B Testing Tool for Websites
💬 TheySaid.io - Conversational AI User Surveys On Your Website
💣 PaywallBuster - I Think You Know What This Does
Thanks for climbing this week,
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🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
