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Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

👋 Hello fellow Ladderers!

This week we have:

  • Bug Sends Google’s Search Rankings Haywire Globally

  • How The Biggest Ad Agencies Are Using AI In Your Campaigns

  • And Yes, Snoop Is Back…

If you missed last week’s wrap, you can catch-up here

Like newsletters? Here are some other awesome (and completely free!) newsletters our readers also enjoy. Explore here and support The Ladder 👈️

🗞️ The News You Can’t Miss This Week

  • 🌿 Solo Stove Doubles Down On Snoop With ‘Blunt Marketing’ (MarketingDive)

  • 📦️ Amazons Ad Business Is Booming Even If Ecomm Aint (eMarketer)

  • 🔍️ Bug Sends Google’s Search Rankings Haywire Globally: No Biggy (SERoundTable)

  • 🎲 ‘Adver-gaming’ Should Never Be A Word But The Idea Is On-Point (MarketingBrew)

🤌  Choice Marketing Finds This Week

  • 😮‍💨 2024 Guide To Not Get Your Pants Pulled Down With Display Advertising (SearchEngineJournal)

  • 🏀 How The Bulls Became MVP On Social (MarketingBrew)

  • 🤖 How The Biggest Ad Agencies Are Using AI In Your Campaigns (Forbes)

  • 🤳 Seven Of The Very Best Tools To Lift Your Influencer Partnership Game (Buffer)

🔗 LinkedIn’s MVPs This Week

  • 🕸️ What A ‘Spider’ Graph Of The Complete Marketer Looks Like (link)

  • ◀️ How To Turn A Failing Product Into An Iconic Brand In 111 Words (link)

  • 🍗 Don’t Get Angry With Your Copy-Cat Competitors Troll Them (link)

  • 🤣 How To Repeatably Nail Funny B2B Ad Creative In Minutes (link)

🧰 Tools For Your Workshop

  • 📆 Sunsama - Organize The Hell Out Of Your Whole Week In Seconds

  • ♻️ SummarAIze - Repurpose Your Audio And Video Endlessly With AI

  • ⚖️ Tome - Your Business Lawyer Just Got 1000x Cheaper And Faster

  • 🧑‍🔬 Myko - Powerful Research Assistant That Makes Perplexity Blush

Thanks for climbing this week,

PS. When you’re ready here’s how I can help you:

  1. Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.

  2. Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.

🙋 Got a Question? I Might Just Have Some Answers.

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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