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How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

Author

Troy Muir
August 15, 2024

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👋 Hello fellow Ladderers!

This week we have:

  • Krogers New AI Pricing Is Pissing Some Folks Off

  • Google Gets Slapped In Their Anti-Trust Case

  • How To Build Mind Share Wth Surgical Precision In B2B

If you missed last week’s Sunday wrap, you can catch-up here ⏪

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🗞️ The News You Can’t Miss This Week

  • 🤖 Reddit Acquires Memorable AI For Their Ad Business (SocialMediaToday)

  • 🙊 Kroger Is Using “Dynamic” Pricing Using AI, And People Aren’t Happy (Perplexity)

  • 💸 Google Loses Their Search Anti-Trust Case (MarketingDive)

  • 🔍️ Google Is Quietly Backing Away from AI Overviews (SERanking)

🤌  Choice Marketing Finds This Week

  • 🫰 How Brands Deploy Clever Design Psychology To Sell (YouTube)

  • 🎬️ Five Steps To Finding An Amazing Video Idea (MarketingExamined)

  • 📨 The Complete Guide On Email Subject Lines For Launches (Beehiiv)

  • 🧠 WTF Is Creative Strategy? The Complete Guide For Performance Marketers (MotionApp)

🔗 LinkedIn’s MVPs This Week

  • 🎥 How To Create A Slick Product Video With No Camera (link)

  • 💳️ How To Build Mind Share Wth Surgical Precision In B2B (link)

  • 💝 Rory Sutherland On How Your Product Being Too Good Can Cost You Sales (link)

  • 🪧 Your Brand Is Not Your Logo - A Cheat Sheet Of What It Actually Is (link)

🧰 Tools For Your Workshop

  • 🎪 Brightful - Interactive Games, Quizzes and Polls To Keep Your Customers Engaged

  • 🫠 BuzzAbout - Analyze 10,000 Reddit comments in 2 minutes

  • 📺️ ViewStats - Snoop On YouTube Creators And Channels, Find The Gold

Thanks for climbing this week,

PS. When you’re ready here’s how I can help you:

  1. Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.

  2. Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.

🙋 Got a Question? I Might Just Have Some Answers.

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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