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For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈

Author

Troy Muir
August 08, 2024

In partnership with

👋 Hello fellow Ladderers!

This week we have an all new format and schedule, and:

  • For Real, X is Suing Advertisers For Not Advertising on X

  • Humane AI Pin Returns Are Outpacing Sales *gulp*

  • Where Science Says To Place Your Discounted Price

If you missed last week’s Sunday wrap, you can catch-up here ⏪

Big news: I’ve started a new gig leading the marketing and tech efforts at the extraordinary youth mental health not-for-profit LifeChanger. They have an amazing story, inspirational team and are making a real impact when it comes to changing the lives of young people for the better.

Anyways, that means I’m up to my eye-balls in to-dos and as such have made the decision to tweak The Ladders schedule and format to a) help me make it as good as it can be and b) to bring more value to you.

So going forward we’ll be sending a weekly wrap style edition every Thursday lunch (AEST) - which will now include the following four sections of tightly curated:

  • 🗞️ News you can’t afford to miss as a marketing leader

  • ✍️ Handy case studies, break-downs, blue-prints or playbooks from across the marketing web

  • 📢 Top-quality posts from LinkedIn that week

  • 🧰 New tools you should be adding to your arsenal

Plus once a month I’ll be sharing the usual deep-dive essay into either a business book, marketing concept, case study or behavioural bias as usual.

Thanks so much for being part of the journey - I hope you enjoy the new format!

All your news. None of the bias.

Be the smartest person in the room by reading 1440! Dive into 1440, where 3.5 million readers find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight.

🗞️ The News You Can’t Miss This Week

  • 📍 The Humane AI Pin Is Catching More Returns Than Sales (TheVerge)

  • 🚗 Lyft Is Opening Up A Can Of Whoop-Ass On Uber’s Surge Pricing (TechCrunch)

  • 🤦‍♀️ For Real, X is Suing Advertisers For Not Advertising on X (AdWeek) & Check Out CEO’s Justification (YouTube)

  • 🥸 Well, Well - New Report Shows Hundreds of Brands Advertising Alongside Extreme Content via Networks (Adalytics)

🤌  Choice Marketing Finds This Week

  • 💲 Where Science Says To Place Your Discounted Price (Ariyh)

  • 🪧 Is Your Agency Actually Selling You Media They Own eg. as ‘Principal’ (WSJ)

  • 🎨 How To Build a Creative Culture In A Time of Efficiency (MarketingChronicles)

  • 🛋️ How To Find Gen Z on Facebook: Marketplace! (BusinessInsider)

🔗 LinkedIn’s MVPs This Week

  • 🤖 How To Spot (And Call Out) Crummy AI Spam In Your Feed (link)

  • 💳️ Are Loyalty Programs Really Driving Loyalty? (link)

  • 🏰 Brands Are Moats And Other Truth Bombs From Buffet (link)

  • 👟 The Tale Of Nikes Epic Value Destruction (link)

🧰 Tools For Your Workshop

  • 🤖 MeBot - Turn Your Thoughts And Ideas Into Reality With Your Own AI Life Coach

  • 👯 Frame.io - One Hub To Share Media, Track feedback, and Streamline Your Teams Creative Workflow

  • 📈 UpMetrics AI - Business Plan & Financial Forecast Using Advanced AI

Thanks for climbing this week,

PS. When you’re ready here’s how I can help you:

  1. Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.

  2. Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.

🙋 Got a Question? I Might Just Have Some Answers.

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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