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Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

👋 Welcome fellow Ladderers!

This week, Australia is on a bit of a tear when it comes to big social, Instagram is feeling the pinch and growing some ethics, and we take a look at Apple’s secret to getting you to pay twice as much as you were planning for that iPad. All that and the usual tools and LinkedIn love this week.

If you missed last week’s wrap, you can catch-up here.

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🗞️ The News You Can’t Miss This Week

🚨 Instagram’s New Rules: Parental Control is Now Mandatory for Teens
Instagram is laying down the law kid. Users under 16 will now need parental controls on their accounts. Brands targeting teens: get ready, as the rivers of under-developed pre-fontal cortex attention may well be drying up.

Read More (Engadget)

⚖️ Big Social In For Big Fines in Australia’s Misinformation Crackdown
Australia is stepping up its game against misinformation, threatening hefty fines for platforms that fail to moderate harmful content. This could force social media giants to rethink their moderation policies or face multi-million-dollar penalties.

Read More (Reuters)

🧠 OpenAI Just Became A Much Better Calculator
OpenAI’s latest model, o1, takes a massive step forward with enhanced reasoning capabilities, specifically in the realm of mathematics, physics, chemistry and biology. So yes, your half-decent headline copywriting work is not yet obsolete.

Read More (The Verge)

🤌  Choice Marketing Finds This Week

🍏 How Those Devilish Apple Peeps Manage To Upsell You Everytime
An insightful breakdown of Apple’s pricing strategy, revealing how they subtly nudge product pricing to make you spend more without realising it. Learn how these subtle tweaks to pricing can put more zeros in your account.

🗺️ Plan, Don’t Guess: How Better Planning Leads to Killer Ads
Discover the methods to improve your advertising strategy with careful planning. A must-read for anyone looking to generate fresh and impactful ideas through structured advertising processes.

💥 6 Steps To A Criminally Good Content Strategy
Crafting a killer content strategy doesn’t need to be a nightmare. This guide gives you six actionable steps to develop a powerful content strategy that drives growth and engagement for your startup.

Read More (Hubspot)

🔗 LinkedIn’s MVPs This Week

🍾 Why Hasn’t Anyone Fixed The Angostura Bitters Label Already?
Kevin Stone dives into the quirky backstory behind the oddly oversized label on Angostura Bitters bottles. It’s a branding mistake that became an iconic feature.

Read More (LinkedIn)

🐴 The ‘Power’ Is In Understanding Perspectives
Rory Sutherland highlights how James Watt revolutionized the way steam engines were sold by inventing “horsepower” as a relatable unit of measurement.

Read More (LinkedIn)

🤦 The Massive Cost of Being Massively Annoying
Mats Georgson sheds light on how overly intrusive marketing tactics can backfire, leading to a loss in brand trust and customer engagement.

Read More (LinkedIn)

🧰 Tools For Your Workshop

  • ⚡️ Thunderbit – The Personalized Web AI Copilot that helps you enhance every aspect of your workflow.

  • 📄 Guidde – Magically create video documentation with AI.

  • 🤖 MindPal – Build Your AI Workforce with MindPal.

Thanks for climbing this week,

PS. When you’re ready here’s how I can help you:

  1. Fractional CXO services: Need a top strategic product, marketing and digital transformation mind to grow your brand, but don’t want the hefty price tag? Fractional CXO services allow you to start growing revenue, before your grow your people costs. Limited slots available.

  2. Events and Conference Host: Don’t get the guy who was MC’ing a carpet industry conference last week. If you’re in marketing, CX or digital I can help make your conference a memorable delight for your attendees. At least that is what they tell me.

🙋 Got a Question? I Might Just Have Some Answers.

Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.

Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 

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