👋 Hello fellow Ladderers!
From Estée Lauder's big bet on AI-driven media to Scott Brinker's latest take on attribution, it's clear the future isn't just about tools - it's about operationalising them. Let's dive into the real shifts, the smart plays, and the tools that you should miss today
🗞 In The News
💄 Estée Lauder Hands WPP the Keys to Its AI-Powered Media Kingdom (Marketing Dive)
🤖 Meta Wants You to Stop Thinking and Start Letting the AI Build Your Ads (Marketing Brew)
👵 Surprise: TikTok’s Biggest Spenders in Germany Aren't Doing Dances, They're Paying the Bills (Stacked Marketer)
🌍 X Wants Everyone to Talk to Each Other via Grok-Powered AI Translations (Social Media Today)
💼 Case Studies: Case Closed
🗼 Why Your Attribution Model Is Still a Tower of Babel (and How to Fix It) (chiefmartec)
📉 The 2026 LinkedIn Algorithm Playbook: How to Stop the Reach Bleed (Growth Sprints)
🎨 Stop Guessing Your UI: How to Use Google Stitch to Prompt Your Way to Pro Designs (Half Baked)
🧰 You Won’t Blame These Tools
Thanks for climbing today - we’ll see you on Sunday afternoon for our first full-length essay in quite a while.
[sharpens pencil]
See you then,
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
