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Oliver Buchannon
Troy Muir

Troy Muir has over 15 years of experience in data driven marketing and marketing operations. He has held leadership positions the National Heart Foundation of Australia and at Coles Flybuys. Today he leads a global team at Movember, which spans across the entire digital CX capability including performance marketing, social, 1:1 and marketing automation, websites, apps and product design.

Part III: The Machine I Built To Kill The Overlap Tax

May 12, 2026

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3 min read

Part III: The Machine I Built To Kill The Overlap Tax

👉 Meet StackOverlap: Your T-800 Martech Budget Waste Terminator 😎

Troy Muir
Troy Muir
Let's Put “Delve” To The Sword

May 10, 2026

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7 min read

Let's Put “Delve” To The Sword

🗡️ The “Show Don’t Tell” Approach To Make AI Work For You 🖋️

Troy Muir
Troy Muir
15,505 Martech Tools: Have We Peaked?

May 7, 2026

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1 min read

15,505 Martech Tools: Have We Peaked?

⛰️ Plus: OpenAI drops the $50K ad minimum and Claude learns to dream 🌛

Troy Muir
Troy Muir
The Claim Ladder: Why Your Promise Falls Short

May 5, 2026

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1 min read

The Claim Ladder: Why Your Promise Falls Short

🪜 And TikTok Is Taking Your Creative to Digital OOH 🪧

Troy Muir
Troy Muir
Reverse Benchmarking: How To Avoid A Perfectly "Mid" Buyer Journey

May 3, 2026

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6 min read

Reverse Benchmarking: How To Avoid A Perfectly "Mid" Buyer Journey

🔎 How "Best Practice" Becomes A Race To The Middle 🤨

Troy Muir
Troy Muir
Welcome To The Age of the Influencer CEO

Apr 30, 2026

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2 min read

Welcome To The Age of the Influencer CEO

🤥 Plus 73% of AI Startups Are Lying To You, OpenAI's App-killing Phone, and 10 GTM Fixes You Can Ship This Week ✅

Troy Muir
Troy Muir
Hey Ads Standards: "Stick It Up Your A**"

Apr 28, 2026

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1 min read

Hey Ads Standards: "Stick It Up Your A**"

🎼 And Fake-Fan Psyops Is Just How Music Marketing Works Now 😵‍💫

Troy Muir
Troy Muir
The Graveyard of Half-Finished Brilliance

Apr 26, 2026

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7 min read

The Graveyard of Half-Finished Brilliance

🧠 Why the AI Era Belongs to the Restless Generalist 🦾

Troy Muir
Troy Muir
Too Much Sleep?

Apr 23, 2026

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2 min read

Too Much Sleep?

📱 Netflix Has You Covered With A Plan For Vertical Scroll Experience 😵‍💫

Troy Muir
Troy Muir
Part II: Two Doors, No Good Options

Apr 21, 2026

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4 min read

Part II: Two Doors, No Good Options

🚪 A $40K Consultant or a DIY Spreadsheet. Pick Your Poison. ☠️

Troy Muir
Troy Muir
The Great Agentic Head-fake

Apr 19, 2026

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8 min read

The Great Agentic Head-fake

🎭 What's Real in Agentic AI and What Is Needed For True Agentic Help 🦾

Troy Muir
Troy Muir
Everyone Gets Zuck-Zoom-Bombed

Apr 16, 2026

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4 min read

Everyone Gets Zuck-Zoom-Bombed

📹 And Your $2K p/m Video Editor Is Side-eyeing Claude Code Right Now 👾

Troy Muir
Troy Muir
Part I: The Spreadsheet From Hell

Apr 14, 2026

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5 min read

Part I: The Spreadsheet From Hell

📊 I Told the CFO They Were Different Tools. They Weren't. 🤨

Troy Muir
Troy Muir
You’re Not an Imposter. You’re Just Listening to Evangelists.

Apr 12, 2026

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6 min read

You’re Not an Imposter. You’re Just Listening to Evangelists.

🫵 That knot in your stomach is not the kinda signal you think it is 🙉

Troy Muir
Troy Muir
Hey Grok, Pass it Along...

Apr 9, 2026

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3 min read

Hey Grok, Pass it Along...

🤖 Elon wants X to be the USB of international conversation 💬

Troy Muir
Troy Muir
We're BACK baby!

Apr 7, 2026

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4 min read

We're BACK baby!

🤌 More news and a new exciting project 🤩

Troy Muir
Troy Muir
70% of Your Martech Stack Is DOA

Oct 19, 2025

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6 min read

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Troy Muir
Troy Muir
Shadow AI: The Quiet Rebellion Inside Your Business

Jul 8, 2025

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8 min read

Shadow AI: The Quiet Rebellion Inside Your Business

🙈 Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It 🦾

Troy Muir
Troy Muir
You're Overcomplicating This, I Promise

Jun 30, 2025

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7 min read

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

Troy Muir
Troy Muir
"Back To The Future" of Customer Data

May 18, 2025

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8 min read

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Troy Muir
Troy Muir
Dark Social: The Goth NightClub Your Analytics Can't Get Into

Apr 27, 2025

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7 min read

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Troy Muir
Troy Muir
Lasers, Chandeliers and Flashbulbs

Apr 13, 2025

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8 min read

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Troy Muir
Troy Muir
Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

Apr 6, 2025

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8 min read

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Troy Muir
Troy Muir
Sh*t Delivered At The Speed of Light, Is Still Sh*t

Mar 30, 2025

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9 min read

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Troy Muir
Troy Muir
Product-Market Fit: It Is Really The Holy Grail?

Mar 23, 2025

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7 min read

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Troy Muir
Troy Muir
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