LogoThe Ladder
Login
Subscribe
Oliver Buchannon
Troy Muir

Troy Muir has over 15 years of experience in data driven marketing and marketing operations. He has held leadership positions the National Heart Foundation of Australia and at Coles Flybuys. Today he leads a global team at Movember, which spans across the entire digital CX capability including performance marketing, social, 1:1 and marketing automation, websites, apps and product design.

The Graveyard of Half-Finished Brilliance

Apr 26, 2026

•

7 min read

The Graveyard of Half-Finished Brilliance

🧠 Why the AI Era Belongs to the Restless Generalist 🦾

Troy Muir
Troy Muir
Too Much Sleep?

Apr 23, 2026

•

2 min read

Too Much Sleep?

📱 Netflix Has You Covered With A Plan For Vertical Scroll Experience 😵‍💫

Troy Muir
Troy Muir
Part II: Two Doors, No Good Options

Apr 21, 2026

•

4 min read

Part II: Two Doors, No Good Options

🚪 A $40K Consultant or a DIY Spreadsheet. Pick Your Poison. ☠️

Troy Muir
Troy Muir
The Great Agentic Head-fake

Apr 19, 2026

•

8 min read

The Great Agentic Head-fake

🎭 What's Real in Agentic AI and What Is Needed For True Agentic Help 🦾

Troy Muir
Troy Muir
Everyone Gets Zuck-Zoom-Bombed

Apr 16, 2026

•

4 min read

Everyone Gets Zuck-Zoom-Bombed

📹 And Your $2K p/m Video Editor Is Side-eyeing Claude Code Right Now 👾

Troy Muir
Troy Muir
Part I: The Spreadsheet From Hell

Apr 14, 2026

•

5 min read

Part I: The Spreadsheet From Hell

📊 I Told the CFO They Were Different Tools. They Weren't. 🤨

Troy Muir
Troy Muir
You’re Not an Imposter. You’re Just Listening to Evangelists.

Apr 12, 2026

•

6 min read

You’re Not an Imposter. You’re Just Listening to Evangelists.

🫵 That knot in your stomach is not the kinda signal you think it is 🙉

Troy Muir
Troy Muir
Hey Grok, Pass it Along...

Apr 9, 2026

•

3 min read

Hey Grok, Pass it Along...

🤖 Elon wants X to be the USB of international conversation 💬

Troy Muir
Troy Muir
We're BACK baby!

Apr 7, 2026

•

4 min read

We're BACK baby!

🤌 More news and a new exciting project 🤩

Troy Muir
Troy Muir
70% of Your Martech Stack Is DOA

Oct 19, 2025

•

6 min read

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Troy Muir
Troy Muir
Shadow AI: The Quiet Rebellion Inside Your Business

Jul 8, 2025

•

8 min read

Shadow AI: The Quiet Rebellion Inside Your Business

🙈 Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It 🦾

Troy Muir
Troy Muir
You're Overcomplicating This, I Promise

Jun 30, 2025

•

7 min read

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

Troy Muir
Troy Muir
"Back To The Future" of Customer Data

May 18, 2025

•

8 min read

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Troy Muir
Troy Muir
Dark Social: The Goth NightClub Your Analytics Can't Get Into

Apr 27, 2025

•

7 min read

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Troy Muir
Troy Muir
Lasers, Chandeliers and Flashbulbs

Apr 13, 2025

•

8 min read

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Troy Muir
Troy Muir
Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

Apr 6, 2025

•

8 min read

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Troy Muir
Troy Muir
Sh*t Delivered At The Speed of Light, Is Still Sh*t

Mar 30, 2025

•

9 min read

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Troy Muir
Troy Muir
Product-Market Fit: It Is Really The Holy Grail?

Mar 23, 2025

•

7 min read

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Troy Muir
Troy Muir
Watches In Space and Ancient Oak Barrels

Mar 16, 2025

•

18 min read

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

Troy Muir
Troy Muir
TikTok Tug-of-War: Why Frank McCourt Wants In

Dec 15, 2024

•

5 min read

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Troy Muir
Troy Muir
Anthropic’s AI Can Control Your Mouse

Oct 25, 2024

•

6 min read

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Troy Muir
Troy Muir
Volkswagen Just Made Dads The World Over Happy

Oct 3, 2024

•

6 min read

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Troy Muir
Troy Muir
Hand Over The Phone Kid: Teens Get New Rules For Instagram

Sep 19, 2024

•

6 min read

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Troy Muir
Troy Muir
Australia Is Banning Kids From Socials

Sep 12, 2024

•

6 min read

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Troy Muir
Troy Muir
Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

Sep 5, 2024

•

6 min read

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There

Troy Muir
Troy Muir
Load more
The Ladder

The Ladder

Regular essays and precisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers


Home

© 2026 The Ladder.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv