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Oliver Buchannon
Troy Muir

Troy Muir has over 15 years of experience in data driven marketing and marketing operations. He has held leadership positions the National Heart Foundation of Australia and at Coles Flybuys. Today he leads a global team at Movember, which spans across the entire digital CX capability including performance marketing, social, 1:1 and marketing automation, websites, apps and product design.

We're BACK baby!

Apr 7, 2026

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4 min read

We're BACK baby!

🤌 More news and a new exciting project 🤩

Troy Muir
Troy Muir
70% of Your Martech Stack Is DOA

Oct 19, 2025

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6 min read

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Troy Muir
Troy Muir
Shadow AI: The Quiet Rebellion Inside Your Business

Jul 8, 2025

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8 min read

Shadow AI: The Quiet Rebellion Inside Your Business

🙈 Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It 🦾

Troy Muir
Troy Muir
You're Overcomplicating This, I Promise

Jun 30, 2025

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7 min read

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

Troy Muir
Troy Muir
"Back To The Future" of Customer Data

May 18, 2025

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8 min read

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Troy Muir
Troy Muir
Dark Social: The Goth NightClub Your Analytics Can't Get Into

Apr 27, 2025

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7 min read

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Troy Muir
Troy Muir
Lasers, Chandeliers and Flashbulbs

Apr 13, 2025

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8 min read

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Troy Muir
Troy Muir
Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

Apr 6, 2025

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8 min read

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Troy Muir
Troy Muir
Sh*t Delivered At The Speed of Light, Is Still Sh*t

Mar 30, 2025

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9 min read

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Troy Muir
Troy Muir
Product-Market Fit: It Is Really The Holy Grail?

Mar 23, 2025

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7 min read

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Troy Muir
Troy Muir
Watches In Space and Ancient Oak Barrels

Mar 16, 2025

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18 min read

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

Troy Muir
Troy Muir
TikTok Tug-of-War: Why Frank McCourt Wants In

Dec 15, 2024

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5 min read

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Troy Muir
Troy Muir
Anthropic’s AI Can Control Your Mouse

Oct 25, 2024

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6 min read

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Troy Muir
Troy Muir
Volkswagen Just Made Dads The World Over Happy

Oct 3, 2024

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6 min read

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Troy Muir
Troy Muir
Hand Over The Phone Kid: Teens Get New Rules For Instagram

Sep 19, 2024

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6 min read

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Troy Muir
Troy Muir
Australia Is Banning Kids From Socials

Sep 12, 2024

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6 min read

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Troy Muir
Troy Muir
Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

Sep 5, 2024

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6 min read

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There

Troy Muir
Troy Muir
How To Avoid A PR Meltdown On Socials

Aug 29, 2024

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7 min read

How To Avoid A PR Meltdown On Socials

🫠 + Elon's New Video Play: "Xoom"? 🤨

Troy Muir
Troy Muir
Solo Stove And Snoop Are Back With 'Blunt Marketing'

Aug 22, 2024

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4 min read

Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

Troy Muir
Troy Muir
How To Deploy Psychological Design To Sell

Aug 15, 2024

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5 min read

How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

Troy Muir
Troy Muir
For Real, X is Suing Advertisers For Not Advertising on X

Aug 8, 2024

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6 min read

For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈

Troy Muir
Troy Muir
Sunday Brunch Wrap - 28th July 2024

Jul 28, 2024

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6 min read

Sunday Brunch Wrap - 28th July 2024

🥫 How Deadpool And Heinz Are Killing it 🥷

Troy Muir
Troy Muir
Guerrilla Focus Groups

Jul 21, 2024

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6 min read

Guerrilla Focus Groups

🪖 Powerful User Insights For Pennies 🤫

Troy Muir
Troy Muir
Brand "Story": Bullsh*t or Brilliant?

Jul 14, 2024

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6 min read

Brand "Story": Bullsh*t or Brilliant?

🧙‍♂️ 30% Conversion Increase Says Its Worth Knowing More ✍️

Troy Muir
Troy Muir
Sunday Brunch Wrap - 7th July 2024

Jul 7, 2024

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4 min read

Sunday Brunch Wrap - 7th July 2024

🙅‍♂️ Two-thirds Of Brands Bankroll Misinformation

Troy Muir
Troy Muir
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