👋 Hello fellow Ladderers!
Big week. Elon's jacked up the cost of posting to X, Netflix wants you doom-scrolling not just lost in menu-purgatory, and Meta has gone full replacement theory on their employees.
Plus: James Clear's newsletter flywheel is a masterclass, and there's a sharp piece on ABM becoming a full-contact sport.
Before you dive in — if you haven't read Tuesday's Part II of the Spreadsheet From Hell, go back and give it a read.
It picks up where Part I left off and explains why the two most common ways to fix martech overlap are both broken. Trust me, it's going somewhere. Catch up here ⏪
🗞 In The News
🤖 Elon Has Cranked Up The Cost of Posting to X via API by 20x (The Verge)
📱 Too Much Sleep? Netflix Has You Covered With A Plan For Vertical Scroll Experience (Tech Crunch)
🖱 Meta Is Training Its AI By Tracking Employees Screen, Mouse and Keyboard And They’re Not In Love With It (Ars Technica)
🍎 Tim’s Time Is Up at Apple - So Who’s Next In Line? (Tech Crunch)
💼 Case Studies: Case Closed
5⃣ Drucker’s Questions To Help You Rethink Marketing Strategy (Medium)
📨 James Clear Built a Newsletter Flywheel So Efficient it Makes Most “Content Strategies” Look Like Admin (Marketing Examined)
🎯 ABM Has Left The Vibes era and Become Full-Contact Sport (GTM Strategist)
🧱 Proof Beats Polish When Everyone Is Claiming To Be “Data-Driven” (Viral Examples)
🧠 Quarterzip Hacked the AI Interface, Which Is a Much Better Moat Than “Community” (Strategy Breakdowns)
🧰 You Won’t Blame These Tools
📺 ConceptSeek - finds ideas, quotes, and exact moments across YouTube videos, transcripts, podcasts, and documents.
🌐 Composite - automates any web task you describe in plain English. It runs in your browser, learns from your actions, and proactively suggests improvements.
🧑🏭 ONES.com combines planning, tracking, test and code integrations, and a structured wiki in one platform (think of it like a Jira/Confluence alternative).
Thanks for climbing today,
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
