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👋 Hello fellow Ladderers!
In today’s wrap-up edition, AI companies get nostalgic (and effective) with television advertising. OpenAI is courting advertisers whilst quietly flipping on marketing cookies. TikTok is taking over your local bus stop. And a story from the trenches on ‘partnering’ with AI to co-found and launch your start-up, until LinkedIn said no. Welcome to the week where the machines tried to act normal.
If you missed Sunday’s edition on Reverse Benchmarking and How To Avoid A Perfectly "Mid" Buyer Journey, you can catch up here ⏪
🗞 In The News
📺 AI Companies Are Buying TV Ads To Look Human (Marketing Brew)
📱 TikTok Expands Ads To Digital Billboards (Social Media Today)
🚫 Influential ChatGPT Education Study Retracted Over 'Red Flags' (Ars Technica)
🎯 OpenAI's Ads Pilot Is Opening Up To More Brands (Marketing Brew)
💼 Case Studies: Case Closed
📱 How Qualcomm Built A Consumer Brand For The AI Era (Marketing Dive)
🏗️ Why 'Build vs Buy' Is The Wrong Question For Martech AI (ChiefMartech)
📊 How Does Your Team's AI Adoption Actually Stack Up? (MarketingOps.com)
🤖 My AI 'Cofounder' Conquered LinkedIn, Then Got Banned (Wired)
🪜 The Claim Ladder: A Framework For Scaling Trust (Viral Examples)
🧰 You Won’t Blame These Tools
🤖 Mindra - Delegate tasks to a team of specialized AI agents.
📈 Sleek Analytics - Privacy-first, real-time website analytics with a dedicated iOS app.
✉️ SegmentFlow - AI-driven email marketing automation for ecommerce brands.
💼 Sintra - AI employees to automate social media, customer support, and sales ops.
Thanks for climbing today,
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
