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👋 Hello fellow Ladderers!
In our round-up today the martech landscape officially, maybe hit peak saturation (15,505 tools and counting), AI agents started dreaming in their sleep, and OpenAI opened the ChatGPT ads floodgates to every US advertiser with a credit card. Buckle in.
If you missed Sunday’s edition on Reverse Benchmarking and How To Avoid A Perfectly "Mid" Buyer Journey, you can catch up here ⏪
🗞 In The News
📊 15,505 Martech Tools and Counting — Scott Brinker Says We've Peaked (Maybe) (ChiefMartec)
💸 OpenAI Drops the $50K Minimum and Opens ChatGPT Ads to Everyone (Digiday)
🤖 HubSpot Is About to Hand Your CRM Keys to AI Agents (CX Today)
🧠 Anthropic's Claude Can Now Dream Between Tasks — Yes, Really (Ars Technica)
📱 Meta's AI Agents Are Coming to Do Your Shopping and Booking (Social Media Today)
💼 Case Studies: Case Closed
🎯 Opal's Play to Kill the 'Alignment Tax' That Makes AI Useless for Brand Teams (Marketing Dive)
📈 AI Overviews Are Eating 38% of Your Organic Clicks — The Data Is In (Search Engine Journal)
🔄 Why Contextual Collaboration Is Making Personalisation Look Dated (MarTech)
🏗️ Your Website Is a Source Now, Not a Megaphone — Act Accordingly (Search Engine Journal)
🎓 The Leaked OpenAI Memo That Reveals Their Real Strategy (Strategy Breakdowns)
🧰 You Won’t Blame These Tools
🎬 SendShort - Automatically chops long-form content into viral-ready short videos with AI editing.
🧠 Poddle - AI decision intelligence that challenges your assumptions before your board does.
📄 Adobe Acrobat AI Agent - Conversational PDF editing that turns document drudgery into a chat.
🛎️ Hiver - AI-powered shared inbox that unifies email, chat, and voice into one customer service hub.
Thanks for climbing today,
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
