👋 Hello fellow Ladderers!
Annnnnnd… we’re back! Thanks to everyone for being so patient while we've been in a bit of a hiatus with editions. You’ll be pleased to know that the wait has not been in vain - over the next few weeks, I’m excited to share with you a new project we’ve been tapping away on.
If you lead a marketing, growth or martech team - this is built specifically for you 🫵, so stay tuned!
The other good news is you’ll be seeing more of us as we move to a 3 x per week cadence, with Tuesdays and Thursdays for a quick snack on news, playbooks/ guides and tools - and then a 5-10 min essay/ article for your slow-ramp-up Sunday edition. To get you in the mode and the mood for Monday 📈
That’s it for us today - it’s great to be back.
Feel free to hit reply and let me know what you’ve been up to over the last few months.
It’s not like much has happened in the world right?!? 😆
If you missed our latest edition on what Martech waste is doing to your business, you can catch up here ⏪
🗞 In The News
🤖 Agentic AI Has Entered the Group Chat, and Agencies Still Want Adult Supervision (Marketing Brew)
⚖️ Meta Might Bin Its Own Referee and Call It Efficiency (Tech Brew)
💸 OpenAI Just Raised “Entire GDP of a Small Country” Money (The AI Break)
💼 Case Studies: Case Closed
📊 MLB Turned Fan Messaging into a Data Ops Sport (Marketing Dive)
🧠 The Call Centre Human Is the New First-Class Lounge (CX Dive)
🥃 Jack Daniel’s Found a Big Idea That Local Markets Didn’t Want to Murder (The Strat Labs - Will Poskett)
🧰 You Won’t Blame These Tools
🗺️ Panorama - Watches how teams actually work, then points to the automations worth building instead of making you guess.
🎯 Influcio - An AI influencer agent that moves past discovery and into campaign strategy, execution, and optimisation.
🎬 Google Vids 2.0 - Workspace-native AI video creation with Veo, music, and avatars baked in for faster on-brand content production.
Thanks for climbing today,
🙋 Got a Question? I Might Just Have Some Answers.
Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between.
Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸
