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Let's Get Freaky
Apr 06, 2024

Let's Get Freaky

🥴 How "Unhinged" Brands Are Winning And You Can Too 🥜

Troy Muir
Troy Muir
It's Hard To Say No to Free
Mar 28, 2024

It's Hard To Say No to Free

🦉 How Duolingo Roasted TikTok And Grew To 600 Million Users 🤳

Troy Muir
Troy Muir
From Limitation to Innovation: The 'Inside the Box' Method
Mar 20, 2024

From Limitation to Innovation: The 'Inside the Box' Method

💪 Achieving more with less through strategic focus 🎯

Troy Muir
Troy Muir
Virtuous Circles - Strategic Brilliance or MBA Delusion?
Mar 13, 2024

Virtuous Circles - Strategic Brilliance or MBA Delusion?

🎡 How to Create a Perpetual Growth Machine in Your Business

Troy Muir
Troy Muir
The Top Secret Top Four
Mar 06, 2024

The Top Secret Top Four

🧠 Lesser-Known Biases to Select, Seduce and Sell 🤐

Troy Muir
Troy Muir
Leadership, without the self-loathing and becoming a beige robot
Feb 28, 2024

Leadership, without the self-loathing and becoming a beige robot

😱 Your four simple principles for success

Troy Muir
Troy Muir
Tesla, Netflix and Apple's Deep Ocean Diving
Feb 21, 2024

Tesla, Netflix and Apple's Deep Ocean Diving

📖 How to create new markets and render your competition irrelevant

Troy Muir
Troy Muir
Nintendo, rats and rewards
Feb 14, 2024

Nintendo, rats and rewards

🎮 How gamification will level-up your brand

Troy Muir
Troy Muir
Create marketing objectives that are worth a damn
Feb 07, 2024

Create marketing objectives that are worth a damn

And no revenue is not one 🤦

Troy Muir
Troy Muir
Thinking In Bets by Annie Duke - A No-Look Book Summary
Jan 31, 2024

Thinking In Bets by Annie Duke - A No-Look Book Summary

Stop Making "Bad" Decisions and Pick "Winners"

Troy Muir
Troy Muir
Base Rate Neglect
Jan 24, 2024

Base Rate Neglect

🧠 What Brad Pitt Can Show You About Picking Winners

Troy Muir
Troy Muir
Traction by Gino Wickman - A No-Look Book Summary
Jan 18, 2024

Traction by Gino Wickman - A No-Look Book Summary

📖 The blueprint to unlock your 2024 goals 🔓

Troy Muir
Troy Muir
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Regular essays and precisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers

The Ladder

Regular essays and precisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers

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