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The Top Secret Top Four
Mar 06, 2024

The Top Secret Top Four

🧠 Lesser-Known Biases to Select, Seduce and Sell 🤐

Troy Muir
Troy Muir
Leadership, without the self-loathing and becoming a beige robot
Feb 28, 2024

Leadership, without the self-loathing and becoming a beige robot

😱 Your four simple principles for success

Troy Muir
Troy Muir
Tesla, Netflix and Apple's Deep Ocean Diving
Feb 21, 2024

Tesla, Netflix and Apple's Deep Ocean Diving

📖 How to create new markets and render your competition irrelevant

Troy Muir
Troy Muir
Nintendo, rats and rewards
Feb 14, 2024

Nintendo, rats and rewards

🎮 How gamification will level-up your brand

Troy Muir
Troy Muir
Create marketing objectives that are worth a damn
Feb 07, 2024

Create marketing objectives that are worth a damn

And no revenue is not one 🤦

Troy Muir
Troy Muir
Thinking In Bets by Annie Duke - A No-Look Book Summary
Jan 31, 2024

Thinking In Bets by Annie Duke - A No-Look Book Summary

Stop Making "Bad" Decisions and Pick "Winners"

Troy Muir
Troy Muir
Base Rate Neglect
Jan 24, 2024

Base Rate Neglect

🧠 What Brad Pitt Can Show You About Picking Winners

Troy Muir
Troy Muir
Traction by Gino Wickman - A No-Look Book Summary
Jan 18, 2024

Traction by Gino Wickman - A No-Look Book Summary

📖 The blueprint to unlock your 2024 goals 🔓

Troy Muir
Troy Muir
In Group Favouritism
Jan 11, 2024

In Group Favouritism

🧠 How to make your brand a cult, the Mean Girls way 📚🎒

Troy Muir
Troy Muir
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Precisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers

The Ladder

Precisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers

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