Archive | The Ladder

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Product-Market Fit: It Is Really The Holy Grail?

Mar 23, 2025

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7 min read

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Watches In Space and Ancient Oak Barrels

Mar 16, 2025

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18 min read

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

TikTok Tug-of-War: Why Frank McCourt Wants In

Dec 15, 2024

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5 min read

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Anthropic’s AI Can Control Your Mouse

Oct 25, 2024

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6 min read

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Volkswagen Just Made Dads The World Over Happy

Oct 3, 2024

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6 min read

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Hand Over The Phone Kid: Teens Get New Rules For Instagram

Sep 19, 2024

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6 min read

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Australia Is Banning Kids From Socials

Sep 12, 2024

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6 min read

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

Sep 5, 2024

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6 min read

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There

How To Avoid A PR Meltdown On Socials

Aug 29, 2024

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7 min read

How To Avoid A PR Meltdown On Socials

🫠 + Elon's New Video Play: "Xoom"? 🤨

Solo Stove And Snoop Are Back With 'Blunt Marketing'

Aug 22, 2024

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4 min read

Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

How To Deploy Psychological Design To Sell

Aug 15, 2024

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5 min read

How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

For Real, X is Suing Advertisers For Not Advertising on X

Aug 8, 2024

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6 min read

For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈